Marketing Portfolio
Marketing for Organizations That Do Work Worth Talking About
Building brands, audiences, and campaigns for arts organizations, nonprofits, and workforce programs. From growing Ferrell Studios' social presence from zero to a 73K+ paid reach campaign, to managing social strategy for a music startup as a VIBRNZ intern — grounded in content, data, and design that moves people to act.
Facebook reach growth over two-month period
VIBRNZ · 2023
Paid reach delivered during internship campaign window
VIBRNZ · 2023
Facebook followers — rated "Higher than others" vs. 35 typical
VIBRNZ · 2023
Unique accounts reached on Instagram organically
Ferrell Studios · 2025-26
Total Instagram views across tracked period
Ferrell Studios · Aug 2025 to Apr 2026
Views in 5 days during Spring Awakening campaign
Ferrell Studios · Mar 2026
Direct link clicks to ticket page in a single campaign week
Ferrell Studios · Mar 2026
Ferrell Studios Instagram followers, grown from zero
Ferrell Studios · Organic
Visual Design
Print & Social Campaign Work
Production posters, education campaigns, and recruitment graphics for Ferrell Studios — designed in Canva and deployed simultaneously across social, email, and print.
Video Content
Ferrell Studios on YouTube
Production clips, directing reels, and performance content managed and published as part of Ferrell Studios' broader content strategy — driving awareness beyond the immediate social audience through long-form and shareable video.
Production Clip
Spring Awakening
Production Clip
Cabaret
Production Clip
tick, tick... BOOM!
Production Clip
Directing Reel
All print and social assets designed in Canva. Each production launches with a unified visual identity maintained across poster, social graphics, email header, and playbill — same brand expression, every channel. Video content is produced, edited, and published as part of an integrated content strategy alongside social and email campaigns.
Campaign Work
Marketing Case Studies
VIBRNZ
Social Media Marketing Intern
2023
Channels
Facebook, Instagram, Paid Social (Meta Ads)
Social Media Growth Campaign for a Music Discovery Startup
Served as Social Media Marketing Intern for VIBRNZ, a music discovery and playlist platform, managing content strategy and paid social campaigns across Facebook and Instagram. Over the course of the internship, executed a campaign that drove a 536% increase in Facebook reach period-over-period — growing the page's audience and engagement at a rate significantly above industry benchmarks. VIBRNZ's Facebook following of 10.4K was rated "Higher than others" by Meta's competitive benchmarking tools, with a category typical of just 35 followers.
What I Did
- Managed and published social media content across Facebook and Instagram, developing a posting cadence rated "Higher than others" in the category — 17 posts in 28 days vs. a 75th percentile benchmark of 4
- Executed paid social campaigns via Meta Ads Manager, delivering 73,346 paid reach across the campaign window
- Grew Instagram reach by 1.8K% period-over-period, with Facebook reach increasing 536% in the same window
- Drove 188 Facebook page visits (up 135%) and 42 Instagram profile visits (up 40%) through targeted content and paid promotion
- Analyzed weekly performance data and produced reports comparing current period vs. prior period across all key metrics
Campaign Results (May 22 to July 22, 2023)
Facebook reach growth vs. prior period
Total paid reach delivered
Instagram reach growth vs. prior period
Ferrell Studios
Spring Awakening Production
March 2026
Channels
Instagram, Facebook, Meta Ads (video), Mailchimp, Print
Spring Awakening Multi-Channel Launch Campaign
Led the full marketing campaign for Ferrell Studios' production of Spring Awakening — the organization's most ambitious production to date. The campaign ran across social media, paid video advertising, email, and print, building audience awareness over a two-week runway before converting that attention into ticket sales through opening weekend. All creative assets were designed in-house and deployed as a unified visual system across every channel.
What I Built
- Produced a Meta video ad campaign using rehearsal footage, original motion graphics, and targeted audience delivery to build awareness in the weeks before opening night
- Designed the full production poster and social media asset suite, maintaining a consistent visual identity from announcement through closing night
- Wrote and deployed a multi-section Mailchimp email campaign with performance schedule, ticket CTA, and a secondary recruitment section for the 2026-27 director call
- Managed daily Instagram and Facebook content in the two-week lead-up to performances, sequencing posts to build anticipation and drive ticket link clicks
- Designed print playbill cover and lobby signage visually consistent with all digital assets
Campaign Results (Mar 18-22, 2026)
Views in the 5-day campaign window
Unique accounts reached
Direct clicks to ticket purchase page
Ferrell Studios
Productions and Education Campaigns
2022 – Present
Platform
Mailchimp — subscriber list, segmented campaigns, custom HTML templates
Ferrell Studios Email Marketing Program
Built and manage Ferrell Studios' full email marketing program from scratch — subscriber list development, campaign design, segmentation strategy, and ongoing content. Two distinct campaign tracks serve different audience segments: productions emails drive ticket sales and announce seasons, while education emails promote summer camps and class enrollment. All campaigns are designed as fully branded HTML experiences with custom layouts built in Mailchimp.
Program Components
- Designed multi-section HTML email templates for both tracks — distinct visual identities for productions and education while maintaining Ferrell Studios brand consistency across both
- Productions emails include a branded hero, date-card performance schedule, ticketing CTA, secondary content section, and a donation appeal — all in a single send
- Education emails include per-camp detail cards, location information, age range callouts, and enrollment urgency framing based on sellout history
- Subscriber list built organically through performance audiences, camp registrations, and social media conversion — no purchased lists
- Campaigns segmented by audience type so ticket buyers, camp families, and the broader arts community receive content relevant to them
Program Overview
Two fully custom HTML email campaign tracks deployed for every major production and education program cycle since 2022, with assets designed to match social and print collateral for cross-channel consistency.
Mylestones Workforce Academy
Digital Marketing Certification Instructor
2023 – Present
Topics Covered
SEO, SEM, Social Media Strategy, Email Marketing, Analytics, Display Advertising, Content Creation, Reputation Management
Digital Marketing Certification Instructor, Mylestones Workforce Academy
Designs and delivers an 8-week hybrid digital marketing certification program for workforce learners, covering the full digital marketing ecosystem. Learners complete a real-world simulation via MimicPro, earn HubSpot Social Media Marketing certification, complete Canva Essentials training, and sit a proctored final exam — leaving with a credentialed, portfolio-ready foundation in digital marketing practice.
Curriculum Scope
- Web design and conversion rate optimization, Google Analytics and KPI frameworks, attribution analysis
- On-site and off-site SEO, paid search campaign creation and evaluation via MimicPro simulation
- Social media strategy and platform-specific content, including HubSpot Social Media certification
- Email marketing best practices, list segmentation, and campaign structure
- Online reputation management, brand monitoring, and digital strategy integration
Outcome
Graduates leave with a digital marketing certification, HubSpot Social Media credential, and Canva Essentials certification — prepared to enter any organization and improve its digital marketing performance from day one.
By the Numbers
Performance Data
Analytics from Ferrell Studios Instagram (Aug 2025 to Apr 2026) and VIBRNZ internship reporting (Summer 2023).
536%
Facebook reach growth, period over period
VIBRNZ · May to July 2023
73.3K
Paid reach delivered during internship campaign
VIBRNZ · 2023
10.4K
Facebook followers — "Higher than others" vs. 35 typical in category
VIBRNZ · Meta Benchmark Data · 2023
587K+
Total Instagram content views
Ferrell Studios · Aug 2025 to Apr 2026
17.9K
Views in a single day — Spring Awakening opening weekend
Ferrell Studios · Mar 18, 2026
10.1K
Content interactions (likes, saves, shares, comments)
Ferrell Studios · full tracked period
Marketing Approach
How I Think About Marketing
Arts and nonprofit marketing requires building genuine community, not just audience. Every campaign decision starts there.
Brand consistency across every channel
Every production launches with a unified visual identity: same palette, typography, and tone across the poster, social graphics, email header, and print playbill. Consistency builds recognition in a community where audience members encounter your work across many touchpoints over time.
Content timed to the decision moment
Ticket-buying happens in concentrated windows. Campaigns are deliberately sequenced: awareness posts weeks out, detail posts the week before, urgency in the final days. The Spring Awakening data shows this clearly — 63K views in 5 days versus steady baseline reach in prior weeks.
Design that does multiple jobs
In a lean nonprofit operation, every asset works harder. Production posters are designed from the start to function as social posts, email headers, and print collateral — same file, different crops and formats, identical brand expression across all contexts.
Let the data guide, not dictate
The VIBRNZ internship showed what is possible when content volume, paid reach, and organic strategy are coordinated. Weekly performance reporting kept the campaign responsive — adjusting what was working and dropping what was not.
Looking for a marketing collaborator?
Available for arts and nonprofit marketing roles, content strategy, social media management, email campaign design, and paid social. Comfortable owning the full channel mix for a small-to-midsize organization and reporting on results.