Selected Work

Education, Leadership & the Arts

My work brings together higher education leadership, curriculum design, creative direction, and marketing. Below are the four areas where these experiences come together most clearly.

Higher Education

Leadership & Teaching at Rutgers

Program coordination, academic coaching, course instruction, and peer educator development — supporting over 1,600 first-year students annually at Rutgers University–New Brunswick.

  • Program Coordinator, FIGS — 70+ seminar sections
  • Academic Coach, Rutgers Learning Centers
  • Course Instructor — 4 undergraduate courses
  • Supervisor evaluation scores: 5/5 across all categories
Explore higher ed work →

Curriculum Design

Student-Centered Curriculum & Materials

Designing and facilitating engaging, standards-aligned curriculum across higher education and arts education — from Rutgers seminars to K–12 theater programs serving students ages 6–18.

  • 9-week Introduction to Theatre Arts curriculum
  • 12-week Acting syllabus — Grades 6–8
  • Rutgers FIGS lesson plans — academic success, wellness, DEI
  • International student transition curriculum
View curriculum samples →

Theater Direction

Direction, Producing & Arts Leadership

Leading collaborative creative processes through directing, producing, and nonprofit arts leadership. Founder and Artistic Director of Ferrell Studios, with 13+ productions directed since 2021.

  • 13+ productions directed — community & collegiate theatre
  • NJACT Award — Best Original Musical Production (2025)
  • Founder & Artistic Director, Ferrell Studios
  • 1,000+ students served through Ferrell Studios
See theater work →

Marketing

Campaigns, Content & Brand Strategy

Building the brand, social presence, and campaigns of Ferrell Studios from the ground up — plus social media marketing experience from a music startup internship and digital marketing education at Mylestones Workforce Academy.

  • 536% Facebook reach growth — VIBRNZ internship (2023)
  • 587K+ Instagram views — Ferrell Studios (2025-26)
  • 316 ticket page link clicks in 5 days — Spring Awakening campaign
  • Email, paid social, content strategy, and Canva design
View marketing portfolio →

Instructional Design

Learning Design Across Five Contexts

Designing learner-centered, outcomes-driven programs across higher education, workforce development, and arts education — grounded in UDL, backwards design, and competency-based frameworks with verified outcome data.

  • 4.89/5.00 teaching effectiveness — Rutgers SIRS
  • 8-week Digital Marketing Certification — Canvas LMS + MimicPro
  • 10-week NACE-aligned intern training program
  • 91% of students agreed lesson plan feedback improved their work
View instructional design work →

Looking to learn more or discuss opportunities?

Available for directing projects, teaching roles, instructional design, marketing, and higher education leadership.

Get in Touch
About Luke